Thursday 20 February 2014

Digital Media and Marketing Course – an Unconventional Way to Reach Out



Digital Media and Marketing is gaining momentum. In the present scenario, mass media sector in flourishing.  So what exactly is Digital Media and Marketing? It is basically managing business i.e. buying, selling, advertising, marketing online without the traditional approach. Online shopping and business is gaining huge credence and popularity. The reason is simple, the aisle is narrower, and the working capital is less which effects positively on the overall growth of a company.

Henceforth, acquiring knowledge in this sector becomes quite necessary and obligatory. Many colleges and educational institutions are providing Digital Media Courses. These courses can be taken up along with your regular education or you can take it up as a post graduate degree. 

SOC Media School


It is very important to know how the online business world works and how effectively you can make your own space here. The digital media courses provides a comprehensive knowledge and guidance on the on goings of the digital world, how marketing campaigns can be done online, how to advertise online proficiently, how to attract customers and investors and ways to retain them, how to build up a business and keep a hold on it on a long term basis, the rules and regulation of the digital forum and lot more.

The courses are also offered online. Online courses are benefiting as it can be learned from anywhere without actually disturbing your flow of work. Latest techniques and modern methodology are used to deliver knowledge. You also have online interactive sessions to clear your areas of doubts.

Digital Media courses are useful for people who are trying to accomplish something innovative with their business. It is presumed that in the next few years, everything will be dealt online. By narrowing the aisle, you would be able to cater a large group of people from the entire country sitting at one place.


Tuesday 18 February 2014

Journalism Schools Bringing in a Huge Change



If you look 10 - 15 years back, parents seldom used to encourage their children to take up a career in media field like journalism and film and production. But now, the mind sets have changed. Now media industry is booming and making the maximum business in India. Media is one of the most reputed lines one can choose as a career.  The scope of Media Communication is huge- you have print journalism, television journalism, print media, film making, web graphics, production, marketing etc.

Journalism covers a huge margin in the media industry. Journalism has always been regarded as a bold job profile and the line of work was often overlooked in the past. But now, it is considered one of the most sophisticated professions. At present if you go through the record, you will find more than hundred journalism schools in India.
 
Journalism Schools
Journalism is an enormous subject. There are different kinds of journalism such as print, television, newspaper, web, electronic broadcasting etc. Each medium has its own merits and specialization. Journalism schools in India thrive to provide in depth knowledge and guidance on each topic to students. You have different courses to choose from. It includes diploma in journalism, bachelors in journalism and masters in journalism. You have online courses as well.

Most of the journalists at present do not have a certified degree in journalism. The reason being such kind of vocation was not appreciated by the educational institutions earlier. Whatever they achieved, they learned on the job. But now the scenario has altered; journalism schools are changing the vision of this generation. Therefore, you will find more courses in communication sector these days.

The courses comprise theory as well as practical application of various forms of journalism. Writing articles, news coverage, blogging, interviewing, reviewing etc are included in the syllabus. The classes and sessions are designed in more interactive way where the trainers give a chance to the students to brainstorm their creativity by putting them in writing. The students will also have to undergo an internship for a month or two in well known media industries. While interning, students would face the real, hard core challenges of journalism. Presence of mind, alertness and witty answers are part of the process.

You also have one year diploma courses. The courses include rigorous training in different genres of Journalism with few practical classes. There are many institutions which provide diploma courses in Delhi, most of them popular and associated with major media corporate.

Thursday 6 February 2014

Social Media For The Young Generation


Facebook is the most attractive recruiter today. Likewise LinkedIn can get you a job; host you on a professional forum. Digital marketing is the most happening profession today. While the market is getting more mobile, technology enables reaching out to the potential customers through the use of social media.

Jump Start to a Career in Digital Marketing




With the new marketing practices in place, companies are seeking candidates who are equipped with the expertise to take advantage of newer formats, media types and mode of information dissemination. This is an area of innovation and many believe that stardom lies in the way you choose to deal with large reserve of data and give sense to it. A digital media persons is supposed to know the demands and expectations of the reader/client and it is his job to create a promising brand out of the products.