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Monday 24 February 2014
Thursday 20 February 2014
Digital Media and Marketing Course – an Unconventional Way to Reach Out
Digital Media and Marketing is
gaining momentum. In the present scenario, mass media sector in
flourishing. So what exactly is Digital
Media and Marketing? It is basically managing business i.e. buying, selling,
advertising, marketing online without the traditional approach. Online shopping
and business is gaining huge credence and popularity. The reason is simple, the
aisle is narrower, and the working capital is less which effects positively on
the overall growth of a company.
Henceforth, acquiring knowledge in
this sector becomes quite necessary and obligatory. Many colleges and
educational institutions are providing Digital Media Courses.
These courses can be taken up along with your regular education or you can take
it up as a post graduate degree.
SOC Media School |
It is very important to know how
the online business world works and how effectively you can make your own space
here. The digital media courses provides a comprehensive knowledge and guidance
on the on goings of the digital world, how marketing campaigns can be done
online, how to advertise online proficiently, how to attract customers and
investors and ways to retain them, how to build up a business and keep a hold on
it on a long term basis, the rules and regulation of the digital forum and lot
more.
The courses are also offered
online. Online courses are benefiting as it can be learned from anywhere
without actually disturbing your flow of work. Latest techniques and modern methodology
are used to deliver knowledge. You also have online interactive sessions to
clear your areas of doubts.
Digital Media courses are useful
for people who are trying to accomplish something innovative with their
business. It is presumed that in the next few years, everything will be dealt
online. By narrowing the aisle, you would be able to cater a large group of
people from the entire country sitting at one place.
Tuesday 18 February 2014
Journalism Schools Bringing in a Huge Change
If you look 10 - 15 years back,
parents seldom used to encourage their children to take up a career in media field
like journalism and film and production. But now, the mind sets have changed.
Now media industry is booming and making the maximum business in India. Media
is one of the most reputed lines one can choose as a career. The scope of Media Communication is huge- you
have print journalism, television journalism, print media, film making, web
graphics, production, marketing etc.
Journalism covers a huge margin in
the media industry. Journalism has always been regarded as a bold job profile
and the line of work was often overlooked in the past. But now, it is
considered one of the most sophisticated professions. At present if you go
through the record, you will find more than hundred journalism schools in India.
Journalism is an enormous subject.
There are different kinds of journalism such as print, television, newspaper,
web, electronic broadcasting etc. Each medium has its own merits and
specialization. Journalism schools in India thrive to provide in depth
knowledge and guidance on each topic to students. You have different courses to
choose from. It includes diploma in journalism, bachelors in journalism and
masters in journalism. You have online courses as well.
Most of the journalists at present
do not have a certified degree in journalism. The reason being such kind of
vocation was not appreciated by the educational institutions earlier. Whatever
they achieved, they learned on the job. But now the scenario has altered;
journalism schools are changing the vision of this generation. Therefore, you
will find more courses in communication sector these days.
The courses comprise theory as well
as practical application of various forms of journalism. Writing articles, news
coverage, blogging, interviewing, reviewing etc are included in the syllabus. The
classes and sessions are designed in more interactive way where the trainers
give a chance to the students to brainstorm their creativity by putting them in
writing. The students will also have to undergo an internship for a month or
two in well known media industries. While interning, students would face the
real, hard core challenges of journalism. Presence of mind, alertness and witty
answers are part of the process.
You also have one year diploma
courses. The courses include rigorous training in different genres of
Journalism with few practical classes. There are many institutions which
provide diploma courses in Delhi, most of them popular and associated with
major media corporate.
Thursday 6 February 2014
Social Media For The Young Generation
Facebook is the most attractive recruiter today. Likewise LinkedIn can get you a job; host you on a professional forum. Digital marketing is the most happening profession today. While the market is getting more mobile, technology enables reaching out to the potential customers through the use of social media.
Jump Start to a Career in Digital Marketing
With the new marketing practices in place, companies are seeking candidates who are equipped with the expertise to take advantage of newer formats, media types and mode of information dissemination. This is an area of innovation and many believe that stardom lies in the way you choose to deal with large reserve of data and give sense to it. A digital media persons is supposed to know the demands and expectations of the reader/client and it is his job to create a promising brand out of the products.
The New Way of Reporting - Online Journalism
The younger generation of India has always been attracted to journalism
but the craze has achieved newer heights in recent years. Reporting is
the new “cool†career and ranges across several genres - politics,
culture, religion, society, education, environment, music, food, travel
and anything that one can think of. Readers today prefer to browse
through their smart phones and tablets than cover their faces with
newspapers! While mass communication is gaining newer mediums, the
candidates opting for the career have lucrative prospects.
Growing Careers in Digital Marketing
Wednesday 5 February 2014
Students are taking part in the school's Development Projects Week in Punjabi Bagh.
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
SOC Students on school Development Projects Week |
Students are taking part in the school's Development Projects Week in Punjabi Bagh. Their Development Communications faculty, Yuki Azad, has organised a week of activities to show students how they can use their journalism and DMC skills to run public awareness campaigns about civic participation.
Source:Facebook/socindia
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In a tie up with the International Center for Journalists (ICFJ), Washington D.C., 9.9 School of Communication (9.9 SoC), Delhi, has invited applications for a six-week course on video storytelling which will be conducted by Emmy-award-winning journalist Pierre Kattar from December 2, 2013 to January 10, 2014.
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