With the new marketing practices in place, companies are seeking candidates who are equipped with the expertise to take advantage of newer formats, media types and mode of information dissemination. This is an area of innovation and many believe that stardom lies in the way you choose to deal with large reserve of data and give sense to it. A digital media persons is supposed to know the demands and expectations of the reader/client and it is his job to create a promising brand out of the products.
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